Farmbrarian

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“Local is the new organic,” is a phrase I’ve heard a lot lately. Does it mean that organic is no longer needed, or that the two are mutually exclusive? Maria Rodale makes her declaration that not only is organic still relevant, but it is actually more important than local.

The book builds a case for worldwide organic farming, which includes lengthy history and condemnation of chemical companies like DuPont, Bayer and of course Monsanto. Aside from an interesting description of an insecticide manufacturer employing Dr. Seuss before he became famous, there isn’t much new information here. Those unfamiliar with the general exploits of these chemical companies will certainly find it compelling and frightening, however.

Rodale likes the movement towards local food production, it is just that she likes organic production better. This means supporting what Michael Pollan would call “Big Organic,” meaning large scale organic farms, the recently criticized Whole Foods, and even (gasp) Wal-Mart, who has attempted to improve food sourcing by beginning to work with smaller farms and of course offering organic foods. Also, she says, smaller farms operating organically should seek USDA certification, mainly to bolster the movement (more certified organic farms means better awareness and eventually maybe even a tipping point). Examined at length are hurdles in place that impede farmers from going organic and/or getting certified.

My favorite parts of this manifesto include: a good look at the much maligned Farm Bill, her useful “five solutions that might save us”, and a worthwhile defense of Whole Foods (CEO John Mackey says “It’s like I’ve been out in the wilderness hacking away with a machete for 30 years – and they drive up in an SUV and say, ‘Is this as far as you’ve gotten?’ Get out of the car and help me build the road!” (129)). Yes, this book actually offers solutions, which are notably missing from other similar books. These include actionable items for consumers, farmers, businesses, government officials (and therefore voters) and even economists. The proposals are useful, and if heeded, will make a difference.

A review copy of this book was generously provided by Rodale.